Kambi Processes Over 100 Million Bets During FIFA World Cup 2026

Kambi and its Turnkey Sportsbook partners have recorded more than 100 million wagers during the ongoing FIFA World Cup 2026. The milestone was reached after 102 of the 104 scheduled matches, with tournament data indicating a shift toward higher-margin betting products.

Tournament Wager Volume and Market Trends

Betting activity across the network shows increased engagement with multi-leg wager types. Pre-match Bet Builder turnover has grown 3.6 times compared to the 2022 tournament, while the average selection size per slip rose from 2.9 to 3.5. Player shots on target recorded the highest pre-match Bet Builder turnover, generating twice the volume of the base match winner market. Non-match-winner bets now account for 63 percent of pre-match turnover, up from 57 percent in the previous cycle. Live betting segments show comparable expansion, with live Bet Builder turnover increasing tenfold. Player shots on target also represents the most frequent in-play wager, contributing 15 percent of live turnover.

AI Trading Implementation and System Performance

The tournament marks the first World Cup where Kambi’s proprietary AI system handled all pre-match and live trading operations. The platform managed the larger fixture list across multiple time zones, distributing risk across the international partner network. Average turnover per match and average stake both exceeded 2022 levels. The AI-based trading model enabled wider market coverage, reduced suspension periods, shorter live feed delays, and improved system uptime. Werner Becher, CEO of Kambi, stated: "Surpassing 100 million bets before the final demonstrates both the scale of our network and the progress we are making in sportsbook innovation." He noted that full AI trading implementation directly improved product performance and margin stability. The tournament featured top seeds advancing to the semi-finals and consistent scoring from leading attackers, conditions that typically reduce betting margins. The shift toward multi-leg and player-specific markets helped maintain profitability despite the expected match outcomes.