Fanatics has moved its sports prediction markets division from external management to internal operations. The company now runs the forecasting platform directly, taking full control of the business unit that previously relied on outside partners.
Restructuring of the Markets Division
The shift places the prediction markets function under Fanatics' own management team. The company will handle platform operations, market design, and user engagement without third-party intermediaries. This reorganization follows a period of testing and expansion of the prediction markets service across Fanatics' sports properties.
The move aligns the forecasting platform with Fanatics' broader strategy of integrating fan engagement tools directly into its sports merchandise and digital ecosystem. Internal control allows the company to adjust market offerings and update features without coordinating with external operators.
The prediction markets service has been part of Fanatics' digital expansion efforts over the past year. The platform lets users make forecasts on sports outcomes and track results in real time. Moving the division in-house marks the next phase of that rollout.