The Argentine gambling sector has launched a new Code of Good Practices to regulate promotional advertising. Industry licensees implemented the framework while local authorities continue drafting official regulations.
Industry Self-Regulation Framework
ALEA, the association representing licensed operators, established the voluntary guidelines to standardize marketing communications across the market. The document outlines specific requirements for promotional campaigns and sets transparency standards for consumer-facing materials. Operators will apply these practices ahead of the government mandate.The initiative addresses the ongoing delay in the Buenos Aires regulatory process. Local authorities have not yet finalized the official advertising framework, prompting the industry to adopt interim standards. SBC Noticias reported on the development.